hi! I am niceaunties, a contemporary artist and designer based in Singapore
read about niceaunties in this Forbes article and this Guardian article.
‘5mins to Opening’
one of many jelly shops in the jelly mall, jelly city, auntieverse
‘FOMO Jelly’
aunties wear protective companion ‘jelly suits’ in trendy auntieverse fashion
Auntie culture is a theme deeply rooted in everyday life where I grew up. The term "auntie" is widely used and understood—it refers to elder women in your family, but it’s also applied in broader, often less flattering ways. When someone is ageing, they’re called auntie. If they nag, they’re called auntie. Outdated, old-fashioned taste? That’s "auntie taste." Even someone who adheres to tradition might be labelled an auntie.
Despite how often the term is used, it’s rarely explored or discussed. I realised it’s an intriguing cultural phenomenon, but it’s also one that often vilifies the auntie archetype as undesirable. As I age and move into "auntiehood" myself, I felt determined to change this perception and to better understand what it means to be an auntie.
When I discovered AI as a rapid tool for testing ideas and visuals, aunties naturally became the subject of my work. They’re familiar, relatable, and deeply layered characters who represent the everyday with humour, strength, and complexity.
:)
happening now
watch my 11 mins TED talk :